A few weeks ago we introduced our newest feature called Ask a Marketer. Our first question comes from Sulemaan Ahmed, Online Channel Manager at Sears Travel who sent this message to askamarketer[at]onedegree[dot]ca.
A friend wants to sell some property in Prince Edward Island and promote it online. It’s about an acre and a quarter of land in cottage country. Are there any good websites (beside the obvious MLS) that she might want to look into? Specifically ones in Canada but ones in the US are fine too.
Thanks for the question Sulemaan. Always tough to be the one to break the ice so kudos for getting things started. In this situation your friend’s goal is to find the best marketplace to sell her property. That means finding a trusted market with the maximum number of qualified buyers. And that means using a real estate broker or agent who can put the property into the MLS system.
The number of fsbos has been in decline for many years. There are lots of issues with trying to sell your home on the open market yourself and while the big commission an agent can get rubs some people the wrong way, the vast majority of people end up using an agent. I would therefore recommend against looking at non-agent options for selling the property. That doesn’t mean that she shouldn’t think about promoting the property if it is the type of property that needs help finding the right buyer.
I have no idea if cottage country land in PEI is a hot market right now. If it is, sit back and let the agent do the job of finding the best offer. If not, maybe a little Internet marketing to help the agent out might be in order. It probably wouldn’t hurt to put the property on the PEI version of craigslist. Right now there seem to a bit less than one real estate post per day there, so there probably isn’t that much traffic but what the hey – it’s also not that hard to do the listing to point people to the agent.
Another option would be to do a web site specifically for the property. Setting up a blog with a URL (like PEIheaven.com – still available as I write this) would be great way to promote the experience and possibility of the land. Blog photos and videos of what the property is like. Interview locals about how much they love the area, talk about the different things people could do with it. Post the videos to YouTube and Google Video to get folks from those sites and to make it easy to embed the videos in on the blog. Anything to make the property unique, remarkable and desirable.
Search Visibility will be important here and that’s another advantage to doing this as a blog. Your friend can write about the land and the surrounding areas using words that people might search on in looking for their “little piece of heaven”.
Do you agree or disagree with Ken’s advice? Have other answers to this question? Why not take a minute to scroll down to read the comments – maybe post one yourself! If you have a question you’d like to Ask A Marketer, feel free to send your question to askamarketer[at]onedegree[dot]ca.