An anonymous reader from a Winnipeg-based retailer has asked to be thrown a buoy in the second installment of our Ask A Marketer series. Can you throw her the line she needs?
I work for a retailer in Winnipeg. We are currently looking into getting our product up on the website. We are looking to sell online and encourage customers to come back to the site or into the store so that our sales staff can compliment there already purchased items.
We’re not sure where to start. What is the common way to start this? Do we need to upload all our pictures and enter in all their product details? Is there software out there that will help us make this easier? What is the best “analytic” software to use? We have graphic designers in-house to redesign the site but does our site really need a redesign right now? We know we need to get our products up and we know our main navigation bar needs to be about the product etc but how do we start? Am I asking the right questions? If you could point me in the right direction that would be much appreciated.
What do you think?