Before the event kicks off I had the opportunity to chat with conference organizer Mark Patenaude, VP Sales & Marketing at St. Joseph Print, who described B2B as “an element which every business needs in order to push products, regardless of industry.”
With a wide range of speakers, perhaps the most out of place at the event is the famous Canadian environmentalist David Suzuki. When asked about how the supposed out-of-place Suzuki fits into a B2B conference, Mark noted how having David as a keynote speaker will help divulge how “companies are perceived in the marketplace in the environment, [and how to] do a better job.” Mark went on to say that Dave’s role is to “instill in us, as marketers, a bit of his background knowledge, to be able to go back to our corporations” to become greener.
This progressive approach overshadows the fact that Mark is hoping to make a distinct difference between the relatively new field of B2B business form B2C. “Seeing, hearing, and living the B2B world is what this conference is about”, noted Mark, describing that audience members can take a lot out of a 1 hour lecture, in what might come out of a 4 year university degree.
If you are interested in attending the event and hearing this great lineup of speakers, sign up for the conference at the CMA Online Signup.