Popular social networking/hooking-up/friend-keeper-upper site Facebook has invaded Toronto and taken it by storm. How do I know this? – Let me elaborate.
While I don’t use the site excessively like many of my peers do (I like keeping my private life private), I was put on to a note by a friend, and fellow Toronto photoblogger Rannie Turingan. Rannie is a hub in Toronto. Not only does he connect Toronto-based photobloggers, but his reach spans to bloggers, others in the social space, and his other social networks in Toronto which I am not aware of. When I look at his profile he is listed as having 451 friends in Toronto, and over a hundred in his other networks – not only is he popular, but he is also a great photographer!
A post by another friend and fellow Toronto-based blogger, Eva Amsen profiled her Facebook friend network last month (with accompanying diagram above). In her article Eva analyzes her network, describing the importance of hubs and bridges within networks:
In any network, both the hubs and the bridges are important. Hubs obviously connect many different nodes, and are efficient spreaders of information. … But without bridges, information wouldn’t spread to the further outreaches of a network.
In social networks, bridges are the people who are able to provide you with new connections outside of your regular networks, and they don’t have to be that extensively connected to be able to do so.
Eva’s post is helpful when trying recognizing the best way to disseminate messages, or targeted advertising.
Coming full circle back to Rannie though, in his Facebook profile I caught a note he posted about his observations on Toronto’s adoption of Facebook. Here is a word-for-word copy of his post because I cannot link directly to his post: (URL for Facebook Users)
So in the last two months my network has grown from 200 to almost 700 people. It’s not the best amount of connections, but it is amazing to see such a growth.
So over the last few weeks I wondered how we compared to other cities. Because I have friends in NYC and San Francisco, but many aren’t signed up or don’t use their accounts that much.
Today I found out how many people are in the Toronto Network. That number is 483,887 people (plus a bunch that don’t even have themselves listed in a geographic network).
When you compare that to all of California which includes 19 networks (LA, San Francisco, San Diego etc) 341 433 people.
NYC (202 600 people)
So if you are living in Toronto and wondering why facebook is growing at an alarming rate. It’s because we here in Toronto are using it more than anywhere else.
We are even bigger that the London UK network which has 321,342 people
In the time it took me to write this post the Toronto Network has grown to 483,944 (57 people) yowza
Rannie’s figures illustrate the hip and socially-aware population we have in Toronto. This community embraces and utilizes the web and social tools to create and foster community in Toronto – the central tenets to Web 2.0.
How big is your Facebook network, because afterall – size does matter!