Is it possible to have an immersive, interactive, and on-brand marketing experience without even visiting a Website?
I believe you can, based on my recent experience interacting with the proprietor of the Pinewood Motel.
Here’s the scoop: I’m watching TV and see a commercial for Sony Pictures’ new horror film, Vacancy. Other than the fact it has some A-level stars in it, the film (and the commercial for it) looks like a typical slasher flick. Until the end of the commercial, that is.
Instead of the now de-rigueur Website URL, the following is briefly flashed on screen during the last second of the commercial:
"For reservations please call 1-888-9-VACANCY"
I take the bait, grab the phone, and punch in the numbers:
"Folks, you’ve reached the Pinewood Motel…" says the creepy guy at the front desk.
And I am hooked.
Check it out: 1-888-9-VACANCY. It’s very clever, even if the film isn’t.