In case you haven’t visited your favourite metaverse recently, here are a few of the brands that have entered Second Life:
Coca-Cola launched its Virtual Thirst program … a design contest that solicits ideas for an in-world vending machine that dispenses, not Coca-Cola, but the ESSENCE of Coca-Cola: refreshment, joy, unity and experience. Coca-Cola also has a MySpace page and a YouTube channel to support the contest. Visit the Virtual Thirst Pavilion in-world.
Lacoste, close on the heels of L’Oreal Paris’ beauty pageant, is holding their own avatar model search. Six avatars will be chosen to share a purse of a million Linden dollars and will pose in unique Lacoste clothing for a photo shoot. Find out more on the Lacoste site.
Aveda and Aveda Institutes (Aveda’s design school for aspiring hair stylists and spa technicians) has partnered with a well known indigenous hair designer, Elika Tiramasu Designs (ETD), to create nine hairstyles for avatars as part of the launch of their in-world storefront. Visit Aveda in-world.
The NBA has created NBA Island where SL residents can get branded merch for their avatar, play a friendly game of HORSE, watch video streams of famous games and ultimately watch games in the arena. The NBA has also partnered with other advertisers to sponsor different areas of the island. Visit NBA Island in Second Life.
What do you think about these initiatives? Do any of them pique your interest as a marketer, or do you think Second Life is still an unproven platform?