Jeff Veen, also of Google and previously at Adaptive Path, then took the audience on a tour of the enhanced features, including improved drill down capabilities, email reporting and drop-in/punt-away dashboard building.
Developed with a healthy infusion of customer experience design (thanks Jeff!) web analytics industry jargon has been replaced by more marketer-friendly terminology. Categorization is also much more intuitive and visualization is definitely a big step up. And one major annoyance IMHO has been fixed…the browser back button now works!
The crowd at the Google booth was large after the announcement. Google was upgrading accounts at their booth, and giving away free t-shirts.
Any new Google Analytics accounts will automatically be moved to the new interface. Existing accounts will be migrated over to the new interface over the next few weeks. Once accounts are migrated, they will be able to access both the old and new interfaces for 30 days.
Read this post by Google Product Manager Jeff Gillis for links to a tour and other helpful resources.