Owen Sagness, VP at MSN Canada presented at the CMA’s National Convention & Trade Show on reaching online objectives – with a case study on the Microsoft Sympatico portal.
Owen presented some interesting statistics during his presentation, like the following:
- Advertisements with audio and video have a 10% higher click-through than ads without.
- The three top search categories are: Travel, Research, and Finance.
- Canadians are the highest to adopt new technology.
- Nearly 50% of complex queries go unanswered.
Click the video for a quick tutorial on Microsoft’s AdCenter.