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Month: May 2007

Canadian Online Advertising Tops 1 Billion


A recent link on the One Degree Backchannel from user _dkszeto_ tipped me off to this link from the International Advertising Bureau (IAB) of Canada, noting that the 2006 Canadian ad revenues from online were over 1 billion dollars (hence the Dr. Evil photo).

This amazing number illustrates how fast we are moving into the interactive space, and projects where revenues will be in the upcoming year. In every category broken down by the IAB, revenues in Canada grew more than 75%, with classifieds/directories growing at 120% – great news for those working in the online marketing and advertising space.

Those skeptical of online advertising will be quick to recoil after seeing these numbers, and begin venturing into the online interactive ad-space.

What are your thoughts on this data?