I was watching Friends the other day … one of the early ones where Rachel is looking for a job. All the gang is gathered over at Monica and Rachel’s apartment and an assembly line of sorts is taking place: folding letters and resumes, stuffing envelopes, stamping envelopes, etc., culminating in a box of at least 200 letters. The punch-line is that someone finds a typo ("I have good compuper skills") and Rachel asks "Do you think it’s on all of them?".
Things are quite a bit different these days, particularly if you are an aspiring marketer, PR flack or social media maven. It’s a lot easier to show a potential employer your mad skillz rather than simply talk about them in a dead-tree resume.
Take, for instance, what Andrey Tochilin created when applying for a recent eMarketing position at TD Canada Trust: www.tdbank.tv.
Andrey took all the research that he did for the application and interview, and created, essentially, one version of a social media plan for TD Canada Trust and posted it in blog form. He also included his online resume as well as links to informative articles and other Web 2.0 / New Media Marketing resources. Regardless of whether his thinking is precisely "on strategy", I am a big fan of this for a couple of reasons: 1) it shows incredible initiative, but more importantly, 2) Andrey is practicing what he preaches. As Mitch Joel said to me recently, "Until you do it (social media), you can’t understand it!".
Now, I can see how not everyone would think this is a good idea and it raises a number of issues on both sides of the interviewing table:
For interviewees …
* I don’t want to do a marketing strategy until *after* I get the job.
* Do I really have to buy a unique domain?
* Isn’t this just a gimmick? My resume speaks for itself.
For interviewers …
* OMG, someone is touching my brand!
* OMG, someone understands my brand and my customers better than I do!
* Seriously, now I have to wade through 50 custom blog sites in addition to resumes?!
I know we have a lot of hiring managers as well as a lot of job seekers reading this. What do you think? If you were the boss at TD Canada Trust, would this have gotten him in the door? Or would you have called the law-talkin’ folks for a cease-and-desist letter? Gimmick or strategic? Share your thoughts!