Dr. Anita Sands gave one of the most popular keynotes at this year’s Digital Marketing Conference. Discussing the topic of innovation, she reminded marketers that sometimes innovation is small. And that innovation is ultimately about what is valuable to your customers.
A little snippet from her talk …
Innovation connects what is possible to what is valuable to our clients and our shareholders. Don’t mistake innovation for invention; innovation doesn’t have to be something new. APPLIED innovation. Ideas are not the problem. Implementation and measurement are the challenge.
In this video, Dr. Sands shares a few thoughts about how to get started innovating in your organization.
[If you’re reading this in the feed, you may have to click through for the video.]
Chuck Porter, Chairman of Crispin Porter + Bogusky, gave a keynote at the Digital Marketing Conference on, essentially, where digital marketing is headed.
After his presentation, Alexa caught up with him and he shared his two key takeaways from his talk.
[If you’re reading this in the feed, you’ll have to click through for the video.]