Following up on yesterday’s post about mobile marketing, I came across this piece in eMarketer, "Mobile Users Easy to Annoy".
Seems like those of us who want to do mobile advertising might be out of luck …
Nearly two-thirds of respondents to a Maritz Research survey of Generation Y consumers said they were unlikely or definitely unlikely to subscribe to texted retail offers sent to their handsets.
The WebVisible-Nielsen survey was even gloomier, with 92% of respondents saying that local business ads sent to their mobile phones would irritate them.
Similarly, four-fifths of mobile users in an Ingenio-sponsored survey conducted by Harris Interactive said that text messages sent by companies would be totally unacceptable.
This speaks to the need for marketers to tread lightly, smartly and in concert with the expectations of the customers. If you’re planning on mobile, why not start a consumer advocacy panel or other customer-centric initiative to see how you and your product can support your customer’s lifestyle rather than impinging upon it?
If you are already doing mobile marketing, what kind of feedback have you received?