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DMC Keynote: Dr. Anita Sands, VP Innovation from RBC

Dr. Anita Sands gave one of the most popular keynotes at this year’s Digital Marketing Conference.  Discussing the topic of innovation, she reminded marketers that sometimes innovation is small.  And that innovation is ultimately about what is valuable to your customers.
A little snippet from her talk …

* Innovation connects what is possible to what is valuable to our clients and our shareholders.
* Don’t mistake innovation for invention; innovation doesn’t have to be something new.
* New ways of applying old stuff, or kind of new stuff.
* APPLIED innovation. Ideas are not the problem.  Implementation and measurement are the challenge.

In this video, Dr. Sands shares a few thoughts about how to get started innovating in your organization.