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Month: October 2007

Evian Enters Second Life with Free Skin Giveaway

evian-box.pngEvian enters Second Life by partnering with an established in-world skin designer, RealSKIN, to offer residents a set of free skins – part of their “Bring Your Skin to Life” message. I’m a Second Life advocate and this is an excellent example of how to slowly enter a virtual world. Three key reasons: partnership, value, and world-specific promotion.

Details are in the full article.

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Five Questions for Hooplah Inc. – Canada's Yummiest Mummy Contest

Yummiest Mummy contest

This past Labour Day saw the launch of Canada’s Yummiest Mummy contest, the search for Canada’s most magnetic, passionate mom. The interactive agency behind the contest, Toronto’s Hooplah Inc. answered One Degree’s Five Questions about user generated contests, building an online video community and how to get in good with the Mummy Mafia.

One Degree: What is the Yummiest Mummy contest and how did it come about?

The Yummiest Mummy is a user generated contest where moms are invited to upload themed videos for a chance to win a trip of a lifetime courtesy of AIRMILES. Other Sponsors giving away great prizes are Roots, McCain, Crockpot, Disney Baby Einstein and Cadbury.

The initial idea was to do a Canadian Idol style tv show. However, broadcasters are so difficult to deal with, we decided that to create this online initiative would allow us more control and make the vibe more grassroots. The response has been great from our sponsors and the mummies so far.

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