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Tuesday, November 20 – CaseCamp 6 – Toronto

Cc6CaseCamp 6 is here — this time with a Facebook Experiment!

OneDegree readers are cordially invited to CaseCamp Toronto 6 on November 20 at the Century Room on King Street. Register in advance on the CaseCamp 6 wiki, Facebook page, or just show up. As always, the event is free.

The programme is looking hot! Three of the four confirmed 15-minute case-studies include:

  1. – Engaging the Community: Comments and Beyond, by 
Angus Frame, Editor of

  2. Mobile Marketing for Levis @ Virgin Fest Toronto, by Brady Murphy, Managing Partner at Vortex Mobile
  3. – Growing a global online community, by Lloyd Alter,

In the lounge, Media Lab Toronto will be hosting an interactive mobile experience while Andrew Mcconnachie will be providing aural pleasure from the DJ booth.

The CaseCamp Facebook Experiment
Last week’s Facebook announcement of "Pages" and "Social Ads" was hotly debated across the Web. There’s no doubt that finding a sustainable balance between the needs of community and of marketers is the most significant challenge facing communications today.

CaseCamp is a place for experimentation – so we’ve created a Facebook profile for CaseCamp 6 where we’ll be running social ads all this week, and we’re going to encourage debate at CaseCamp on what worked and what didn’t.


Become a Fan of CaseCamp if you’d like to participate and have the ads present in your own social graph to get a first hand sense of how your audiences are going to feel when you ask them to become fans of your brand.

See you November 20th!  And feel free to get in touch by email or phone (416.566.2322) if you’d like to chat.