those obsessed with metrics, Google AdWords is like pickles and ice
cream to a pregnant woman. To those obsessed with metrics and copy, it’s like Häagen-Dazs created a dill pickle flavour.
just something addictive about seeing, in near real-time, how tiny ad
changes make a big impact on clicks. And if more clicks make you
salivate, here are six simple tricks you can use to consistently rocket
- Use title case:
Simply switching from proper case “like this sentence” to title case,
“Like This Sentence,” regularly improves click-through rates.
- Add quotes: “Quotes boost clicks,” particularly when you use them in headlines.
- Tell a secret:
Unfair advantages compel attention. Promise inside information or
simply use the word “secret” in relation to your product—it’s your
- Use numbers: Figures such as in “100% guaranteed,” “100 times better” and “1-click solution” draw added attention.
- Insert symbols: Visual variation draws the eye. Use acceptable symbols—such as ™—to stand out.
- End on ellipses:
Research shows that ending on ellipses—”…”—encourages clicks,
possibly because it drives home how more information follows the ad.
Try these tasty tricks today and watch your clicks rise by tomorrow!
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