Before deciding for yourself, you need to know something about presuppositions. Pre-supper what? Presuppositions—statements that force people to make assumptions. In your case, assumptions that drive sales.
Now back to that first sentence. As you read it closely, you’ll see that it contains its own assumption—that assumptions improve sales. It’s not if. It’s how much.
As you can imagine, therein lies the power of presuppositions. To comprehend your statement, readers must accept your assumptions. This bypasses their conscious mind and implants a suggestion.
How many ways will you find to use presuppositions? The possibilities are endless. The key is to identify what you want prospects to believe. Then weave your sentences so that they have no choice but to believe them.
Or, if that sounds like too much work, just give us a shout. You won’t find many writers that obsess this much over scientific communication and measurable results. Visit communemedia.com/mastercopy to learn more, read our free blog and get your complimentary quote.