Editor’s note: We thought that we’d add a little edge to Fridays here at One Degree. So we let The Mose loose with his first One Degree rant.
I am at my wit’s end. Yes, thanks all for the comments – I know it wasn’t a long trip.
This is what put me over the edge:
Ok. Enough already. (Gets back from medicine cabinet – two Tylenol popped and swilled back)
I am somewhat involved in The Cluetrain (www.cluetrain.com). If you haven’t heard of this – please stop reading and go to …
and about a bazillion of others. You probably have them all bookmarked. Away ya go… see ya. (Patronizingly pats their little empty heads.)
Hey? They all left!!!! Why is no one here? HELLO!!!!!!
My point exactly, Bucky!
You see, if you are a Cluetrain cultist, you believe that any and all "throbbing grizzle" and "jumping bunnies" (which pretty-much sums up all the video content online) is just not the internet. They devalue the experience. Lessen it. Lower it. Just screw up the relationship.
"The more the web is like TV – the less we need it." Quote, the Cluetrain.
Now here is the issue. I have always believed that the net is all about user experience. And, let’s say, for argument’s sake, that with the proliferation and glut of vids online and more bandwidth, easier production software etc. etc., that users want them.
Hmmm, he scratches his bald pate and muses… "What are ya, stupid? Wake up!"
I don’t care what ya want. You, sadly are wrong.
Is it because we as digital experts have no clue (pun intended) as to what to do for our clients in order to lead them into the wonderful world of "interactivity?" Are we like our Ad Buddies (I laughed at Mario’s recent post BTW – Death of Advertising? Sorry – been dead for 20+ years) who have served up client driven and client approved crap as advertising ’cause they didn’t have the backbone to actually stand up for what is right – assuming that there are any ad professionals left out there that really know? Oh well, it is Canada: "A good campaign is a client approved campaign." Nuff said about that mess.
Sorry, je digress …
So, for all these years we served clients brochure sites, and we have been happy to go to the bank and deposit filthy lucre for all the "Happy-Marketing-Brochure-Speak-Sites" we have built them. And now "TA-DA" we can get em "Talking Brochure Sites"?
We already have enough crap on TV. Have for decades. TV – That’s the open sewer in your living room Gladys!
The one you put your kids in front of to baby sit. The one you run to after a tough day at the old office and have a far more in-depth relationship with than your spouse, your Mom or your kids! The one your sons and daughters watch all day and night instead of reading, talking, playing games, being outside and discovering a world for themselves.
The device that is making you depressed. (BTW want to feel better? Stop watching TV.)
Anyway je digress, encore, again, one more time
I hate TV. I hate what it has done to us. I hate what it is doing to us.
I fear that the Net – where there could still be an element of free speech, empowerment and powerful one-to-one "conversations" is getting to be just what we feared … "cheap TV."
Along with the cheap element is:
1. Crappy content,
2. Crappy production value,
3. Lowest common denominator sensibilities (think stuff even "America’s Funniest Videos" wouldn’t dare run
4. Enough bandwidth wasted to educate most of the kids on the planet for free.
I see no value to video online. Like when I tell folks I do not have a TV – haven’t for a long time. Know what they all say: "Oh I don’t watch TV" or "I only watch the Discovery Channel". Or, "Oh yes I agree but there are wonderful programs Live at Lincoln Centre …PBS etc., etc."
That is where I up-chuck my coffee.
Everyone is sitting there watching "Fear Factor" – "Canadian Idol" – "Springer" and other crap. For lack of a better term, I call it cultural pornography.
If the Fall of Rome was midnight – well, we are at 11:55.
I have clients clamouring to put video on their sites. I have clients who I am about to fire. If I don’t kill them first. If I lose it you can watch for my Video on YouTube.