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Codfathers, Bizzwords, and Vulcans, Earthlings and Marketing ROI (MBE:BE)

Three titles for today’s release (total of 14 books) for the MiniBookExpo: Business Edition.  Not sure what that is?  Get the deets.


The Codfathers: Lessons from the Atlantic Business Elite by Gordon Pitts

Courtesy of Key Porter

Around the globe, Canadian business leaders are known for their effective management style: patient, polite, often undemonstrative, they are great networkers and deeply committed to operations. What are the roots of this management style, and how did it become the gold standard for Canadian business leaders?

Based on in-depth interviews with Maritime business leaders, The Atlantic Connection provides a window on the notoriously secretive world of the Irvings, the McCains, the Sobeys, and other business tycoons. It examines the power networks built around former New Brunswick premier, Frank McKenna, who is now bringing the Maritime Mafia into the corridors of power in Washington, D.C. This export of entrepreneurial talent from the Maritimes is one of corporate Canada’s best-kept secrets.

Full description and author bio at MiniBookExpo.

  • 2 copies available This book is CLAIMED
  • Publisher: Key Porter Books (Sep 13 2008)
  • Shipping within Canada & US sponsored by Key Porter


BizzWords: From Ad Creep to Zero Drag, a Guide to Today’s Emerging Vocabulary by Gregory Bergman

Courtesy of Adams Media

There’s language . . . and then there is the language of business. In today’s offices, you’re as likely to hear kitchen-sinked or ticker shock as capitalization and balance sheet. With the international marketplace and the prevalence of text messaging, the vocabulary of business is constantly evolving. This evolution has left many a step behind, wondering:

    * Should you blush if your boss tells you to put some pants on it?
    * Could you be fired for frazzing?
    * What’s the correct reaction to a bozo explosion?
    * How does a dot snot act around the office?

You will find answers to these questions and more in BizzWords, defining the new buzzwords of business. Written in a sophisticated and slightly irreverent style, BizzWords is an engaging guide to today’s essential, edgy business terms and expressions.

Full description and author bio at MiniBookExpo.

  • 10 copies available This book is CLAIMED
  • Publisher: Adams Media (July 1, 2008)
  • Shipping within Canada & US sponsored by Adams Media


Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet by David Rutherford & Jonathan Knowles

Courtesy of Wilfrid Laurier University Press

Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It’s a huge topic, and in the broadest sense embraces ethics, corporate governance, and all the issues spawned by the recent spate of business scandals. Vulcans, Earthlings and Marketing ROI deals with a more pragmatic aspect: the accountability behind the question “Are our investments in marketing and advertising sensible and successful, short and long term, from a business point of view?”

Full description and author bios at MiniBookExpo.

  • 2 copies available This book is CLAIMED
  • Publisher: Wilfrid Laurier University Press (December 14, 2007)
  • Shipping Worldwide sponsored by Wilfrid Laurier University Press


  1. Dale
    Dale September 8, 2008

    Putting my net in the water for “The Codfathers. Cheers!

  2. Teena in Toronto
    Teena in Toronto September 9, 2008

    I’ve read “The Codfathers” … it was good! Especially considering I’m from Nova Scotia.

  3. LallyR
    LallyR September 9, 2008

    I’d like a copy of Vulcans, Earthlings and Marketing ROI, please.

  4. Roger Garcia
    Roger Garcia September 10, 2008

    I want Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet by David Rutherford & Jonathan Knowles

  5. Rosemary
    Rosemary September 29, 2008

    The Codfathers – claimed by Dale
    One copy still available
    Bizzwords – 10 copies still available, people!
    Vulcans, Earthlings and Marketing ROI – claimed by LallyR and Roger
    No copies available

  6. April
    April September 30, 2008

    Give me the Bizzwords, please!

  7. Rosemary
    Rosemary October 2, 2008

    Bizzwords for Matt!

  8. Janet Cook
    Janet Cook October 3, 2008

    Love to read BizzWords and probably make loud comments while I’m doing it!

  9. Phil in Denver CO
    Phil in Denver CO October 7, 2008

    I would like to request a copy of CodFathers, my wife had a recent opportunity to visit Halifax last week and several people recommended this title for further reading about the history and success of several of the founding families. If it’s available, I would love to obtain a copy. Thank you!

  10. Rosemary
    Rosemary October 7, 2008

    BizzWords claimed by April, Matt and Janet.
    The Codfathers – last copy claimed by Phil in Denver

  11. Squidgeaboo
    Squidgeaboo October 14, 2008

    Oooh! Bizzwords Please!

  12. Josh
    Josh October 15, 2008

    I’d like to claim a copy of Bizz Words please.

  13. Ruth
    Ruth October 24, 2008

    I’d like Bizzwords, please!

  14. Ignacio Valdez
    Ignacio Valdez November 1, 2008

    I’d like to claim BizzWords…can’t wait to write a review on it.
    Thank You,

  15. Robert Curtin
    Robert Curtin November 10, 2008

    I would like to claim “Bizz Words”

  16. Rosemary
    Rosemary November 11, 2008

    Bizzwords claimed by Stacey, Ignacio and Robert

  17. bud
    bud November 18, 2008

    I’ll take Bizzwords for 100 please, Alex.

  18. Rosemary
    Rosemary November 19, 2008

    Done! The last Bizzwords copy was claimed by Bud.
    Thanks, everyone!

Comments are closed.