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Buying In, How Toyota Became #1 and Grown Up Digital (MBE:BE)

Three titles for today’s release (total of 9 books) for the MiniBookExpo: Business Edition.  Not sure what that is?  Get the deets.


Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker

Courtesy of Random House

Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are “in control.” Or so we’re told.

In Buying In, New York Times Magazine “Consumed” columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before–creating brands of their own and participating in marketing campaigns for their favourite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally, whether by creating Internet video ads for Converse All Stars or becoming word-of-mouth “agents” touting products to friends and family on behalf of huge corporations. In the process, they–we–have begun to funnel cultural, political, and community activities through connections with brands.

Full description and author bio at MiniBookExpo.

  • 1 copy available This book is CLAIMED
  • Publisher: Random House (June 3, 2008)
  • Shipping within Canada sponsored by Random House


How Toyota Became #1: Leadership Lessons from the World’s Greatest Car Company by David Magee

Courtesy of Penguin Group (Canada)

Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world’s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?

Journalist David Magee dug deeply into Toyota’s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.

Full description and author bio at MiniBookExpo.

  • 5 copies available This book is CLAIMED
  • Publisher: Portfolio Trade (October 28, 2008)
  • Shipping within Canada sponsored by Penguin Group (Canada)


Grown Up Digital: How the Net Generation is Changing YOUR World by Don Tapscott

Courtesy of McGraw Hill

From the author of Wikinomics—the follow-up to the acclaimed bestseller Growing Up Digital that explores how the digital generation is revolutionizing society.
In Growing Up Digital, Don Tapscott revealed how the digital world created a generation that thought, played, and related to their world in a way radically different from that of their parents.

In a fascinating follow-up to his seminal work, Grown Up Digital revisits the Net Generation as the eldest of its members turns 30, enters the workforce and marketplace, and establishes their roles as life-long learners and contributors to society. Based on a $4 million research project he led, Tapscott investigates how this dynamic generation is redefining today’s workplace, marketplace, schools, family, and governments by looking at how they learn and work, and what power and influence they hold.

Full description and author bio at MiniBookExpo.

  • 3 copies available This book is CLAIMED
  • Publisher: McGraw-Hill; 1 edition (November 14, 2008)
  • Shipping within Canada & US sponsored by McGraw Hill


  1. Patrick
    Patrick September 11, 2008

    I’m interested in Rob Walker’s “Buying In.”

  2. Leona Hobbs
    Leona Hobbs September 11, 2008

    I’ll claim a copy of Mr. Tapscott’s Grown Up Digital. Thanks!

  3. Michelle Kostya
    Michelle Kostya September 11, 2008

    I would be interested in Grown Up Digital. Thanks.

  4. Mark Leslie
    Mark Leslie September 12, 2008

    I’d love to claim a copy of Grown Up Digital if any are left. Thanks

  5. Rosemary
    Rosemary September 29, 2008

    Buying In claimed by Patrick
    How Toyota Became #1 – 5 COPIES AVAILABLE
    Grown Up Digital claimed by Leona, Michelle and Mark.

  6. an
    an September 30, 2008

    I’d like a copy of “How Toyota Became #1: Leadership Lessons from the World’s Greatest Car Company by David Magee”.
    pls let me know what i need to do.

  7. David Bellerive
    David Bellerive October 1, 2008

    Could I claim How Toyota became #1?

  8. Rosemary
    Rosemary October 2, 2008

    How Toyota Became #1 for Matt!

  9. Joan
    Joan October 2, 2008

    Hi, are there any copies available for ‘How Toyota Became #1?’ I’d like to claim that book please! Thanks.:)

  10. Kimberlynn Taylor Corbin
    Kimberlynn Taylor Corbin October 22, 2008

    I’d like to claim:
    1. How Toyota Became #1
    2. “Grapevine: Why Buzz was a Fad but Word of Mouth is Forever.
    Looking forward to reviewing. Please provide reviewing details.

  11. Rosemary
    Rosemary October 22, 2008

    How Toyota Became #1 has been claimed by:

Comments are closed.