Last week, Toronto-based Spark Internet Marketing kicked off a campaign to "ignite interest" in the federal election by offering Canada’s first downloadable digital lawn signs.
They’ve got signs for the four national parties and a non-partisan one encouraging Canadians to vote.
I caught up with Adam Green from Spark Internet Marketing to ask him five quick questions about this twist on the general election to form Canada’s 40th government.
What are the campaign elements?
Why did you decide to do this digital lawn sign campaign?
Why do the 2-minute real person poll?
How did you come up with this idea?
What election issues do think are important to digital marketing professionals?
"Anything that effects the business economy is important to digital marketing professionals, but I think in the past few years we’ve seen a lot more government intervention and regulation in the Internet and media. It will be interesting to see where each party stands on those issues. We should, however be thankful we don’t have senators like Ted Stevens who defined the Internet “as a series of tubes”."