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Rob Master from Unilever at the CMA's Digital Marketing Conference

At this year’s CMA Digital Marketing Conference, I had the opportunity to catch-up with keynote speaker Unilever’s Rob Master, Director of Media North America.  We discussed some of the highlights from his presentation as well what it’s like to work with a top-notch team. 

Part 1 includes a discussion of super-distribution, the elusiveness of viral video and the importance of strong brand management.

Part 2 includes an analysis of media innovation even when a product isn’t necessarily successful, the reverse-mentoring program at Unilever and the overall Unilever team.

Also, check out this great interview with Rob at Media in Canada that highlights a couple of the programs he referred to in his presentation.