At the CMA Digital Marketing Conference last week, I spoke with Ron Bertram, Vice-President & General Manager, Nintendo of Canada. We discussed digital marketing, patience, relevance to your customers and surprises in the marketplace. Ron also shares the importance of social media in Nintendo’s outreach as well as how they are incorporating social interaction into their games.
Two sites that Ron refers to:
- getupandplay.ca – for families and the Wii
- pickupandplay.ca – for the Nintendo DS