We don't like to make too many resolutions over here at OneDegree. But for 2009, we've made one – revive (and grow) the Week in Review posts. And we've recruited some help! Starting next week, we'll have guest curators for some of our WIR posts – to give you different perspectives on the digital marketing and social media space. We'll still do the stats and sponsors, but our guest curators will choose the news, blog posts and other miscellany to share. Stay tuned!
Most Popular Posts on OneDegree This Week
- Son of Twits and Tweets
- Manufacturing Success: A Book Review of"How Toyota Became #1"
- Portable Office – Alexa Clark's 2008 Favourite Thing
- Byline for iPod Touch – Kathryn Lagden's 2008 Favourite Thing
- More 2008 Holiday ECards
Thanks to Our Sponsors!
- PromoPosts: Commune Media shares some thoughts on optimizing your landing page with the right testing strategy
- Job Openings: Social Media Strategist at Social Signal and Marketing Coordinator at Tucows
Seen on Canadian Marketing Blogs
- Phil Barrett tells us whether to invest in Internet Radio or Satellite Radio
- Linda Bustos shares the secrets of reducing customer post-purchase anxiety
- Mitch Joel asks who isn't a New Media (or Social Media) Strategist
- Adele McAlear wraps #hohoto, the be-there-or-be-square, mother-of-all Toronto Tweet-up's this holiday season
- Dave Fleet touts customer service as public relations
For more great links, make sure you check out our delicious tag: onedegree.
Press Release Roundup
- CBC's Fortune Hunter is starting its second season, starting the year off right with a Ukranian vodka entrepreneur! In addition to airing on CBC Newsworld, episodes are streamed on CBC. There is also a contest that runs along with the show with prizes of subscriptions of Profit Magazine and several business books.
- Delvinia Interactive apparently had some great results from a program they developed for the town of Markham, Ontario. Called Quest for the Best, the contest used digital mediums to solicit feedback from Markham youth about making the town a greener place. In less than two months, more than 2,000 submissions were received from the youth market, often touted as a tough-to-reach demographic. (Open plea to all PR people who send me a press release: please put your press releases on your client's site BEFORE you send them to me so I can link to them.)
- Both CES and MacWorld happened this week. Apparently both have been snooze fests. Steve Jobs wasn't at MacWorld and the only thing that has saved CES is Sony and Tom Hanks.
This Week's Video
BC Hydro has launched a series of funny videos on YouTube that promote their newly overhauled, conservation-oriented website. Extra bonus: they star Kids in the Hall alum Kevin McDonald in various wildlife guises.