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Di Gallo of cineplex.com on Respect for Your Community

I had the opportunity to sit down with Di Gallo of the cineplex.com and the mycineplex community last fall at nextMEDIA's Monetizing Digital Media's conference.  She is responsible for the marketing of cineplex.com.  We discussed respect for your online community and knowing whether or not social media marketing is the right thing to do.

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