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Ilona Posner of CFC Media Lab on Website Usability

I had the opportunity to sit down with Ilona Posner of the the Canadian Film Centre’s Media Lab last fall at nextMEDIA’s Monetizing Digital Media’s conference.  Posner led a workshop on paper prototyping that started with a premise that is important for all designers and marketers to remember: your website is not about you! It’s about your customers solving a problem.

In the interview, we discuss website usability and ensuring that your website answers your visitors’ questions. The only way to do that? Testing! Posner also offers some quick getting started tips.