I had the opportunity to sit down with Ilona Posner of the the Canadian Film Centre’s Media Lab last fall at nextMEDIA’s Monetizing Digital Media’s conference. Posner led a workshop on paper prototyping that started with a premise that is important for all designers and marketers to remember: your website is not about you! It’s about your customers solving a problem.
In the interview, we discuss website usability and ensuring that your website answers your visitors’ questions. The only way to do that? Testing! Posner also offers some quick getting started tips.