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Bill Sweetman on the Secret World of Domain Names

I wasn't able to make it out personally to PodCamp Toronto this year, but I was delighted to find out that most sessions were captured on video (full list of sessions on Thank you, PodCamp Toronto!!

I did ask around to find out which were the "must-see" sessions and Bill Sweetman's presentation on the Secret World of Domains was mentioned most often.  In the video below, you can see all of Bill's talk on how to find a good name, buy a domain, prevent yourself from losing your domain and even get some tips on how to become a world-class domainer.  It's an excellent presentation!  Bill also provides a list of the domain name resources he mentions in his presentation on his blog.

Great stuff and an area of expertise of growing importance to marketers!


  1. Lex
    Lex March 9, 2009

    Great one to snag, everyone I spoke to said it was the “one to see”.

  2. A. Person
    A. Person March 10, 2009

    I suggested renaming this event to something about stating the incredibly obvious and it didn’t get posted.
    I guess any criticism of the stories on this blog are not tolerated. Amazing.

  3. Kate Trgovac
    Kate Trgovac March 10, 2009

    Actually, they do get posted, when they aren’t anonymous. If you take responsibility for your words, you can use this forum to criticize. Look through our other comments – there have been lots of critical comments on articles.
    Our comment policy is at the bottom of this page

  4. Bill Sweetman
    Bill Sweetman March 10, 2009

    If the content of my presentation was “incredibly obvious” to everyone, as our anonymous poster implies, then my team and I at YummyNames wouldn’t spend many hours every day helping marketers correct domain name snafus caused by lack of knowledge in this arcane area. I have yet to meet a marketer who knows all there is to know about domain name strategy. I have met a few, however, that don’t know what they don’t know. ;+)

  5. Corby Fine
    Corby Fine March 11, 2009

    Bill, while much of the content might appear to be obvious to most, there are always insights and innovative ideas to be had from an open mind. Having spent some time researching your new offerings, I must say that the concept of leasing domain names was one of those insights I was unaware of in the market. Thank you.

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