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Have Lots of Email Unsubs? Inbox Clutter Isn't the Issue.

I saw this chart last week (part of Marketing Sherpa's excellent "Chart of the Week" series) and it really struck a cord with me.  I get a LOT of email.  Most of the time I manage them actively, using the delete key as one tool in my info stream tool-kit if I don't happen to be interested in that week's content.

But lately, I've been hitting the "unsub" button a lot more.  And the main reason: no longer relevant.  Seems I'm not alone.


One Comment

  1. Simon Payn
    Simon Payn March 31, 2009

    Yes, so many marketers are breaking the first rule: think of your readers.
    Marketing Sherpa released another relevant survey today which found that self-serving messages were more popular than reader-centered content.
    I blogged it today, in case you are interested.

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