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Don Tapscott on the Net Generation in Canada (Part 1 of 3 Part Interview)

I had the opportunity to sit down with the smart and savvy 'net prognosticator, Don Tapscott, to discuss some of the tenets in his recently published book, Grown Up Digital – a discussion of how the Net Generation (the current wave of youth aged 12-30) is impacting institutions globally.

In part 1 of our interview, Don shares some insights with marketers on how to reach the elusive Net Generation (Tip 1: don't promote to them, collaborate with them!)