Press "Enter" to skip to content

Even More Social Media Stats about Canadians

Seems like we're all trying to get a handle on what Canadians think and do vis a vis social networks and social media.  Delvinia throws their hat in the ring with their recent Insights report on the behaviour and attitudes of Canadian consumers when it comes to their digital social needs as well as their attitudes toward sharing information.  Highlights from the Delvinia survey include:


Canada's view towards Social Networking:

  • 83% of female Canadians aged 18-30 feel digital technology allows
    for easier social connections, compared to their male counterparts at
  • Only 6% of NGen and 4% of Gen X report visiting recent media
    darling, Twitter, in the last month. The same as other, less talked
    about social networks including Hi5, DIGG and Tagged.
  • There is a significant difference between how frequently Canadians
    visit social network sites vs. post content. YouTube experiences the
    greatest difference between views and posts – for example, while 83% of
    NGen visited YouTube only 6% posted content. While 59% of Boomers
    visited the site, only 4% posted content.


When sharing information online, here's how Canadians felt:

  • No surprise, NGen feel the safest about sharing any type of
    personal information online but are more comfortable sharing credit
    card (79%) rather than address and phone number (50%).
  • The majority of NGen and Gen X feel safe about sharing and using
    credit card information; Boomers & Canadians 65+ are significantly
    less confident (only 46% of Boomers, 39% of 65+ feel safe).
  • Only the majority of NGen are comfortable sharing demographic
    information (53%) – the majority of all other generations are neutral
    or not comfortable sharing information like their age, gender and
    marital status.
  • Most Canadians would prefer NOT to share their addresses or phone
    numbers online. NGen is most comfortable (yet only 29% feel safe),
    while Boomers are least comfortable (only 22% feel safe).

You can download the full report on Online Communities and Information Sharing at the Delvinia Insight website.