others led campaign that features YouTube videos of a chocolate-covered
orangutan toe in a Kit Kat wrapper. Greepeace handout.
Greenpeace Internet video might have fallen
flat if company had ignored it
Globe and Mail Update Published on Wednesday, Mar. 17, 2010 8:15PM EDT
Now you see it, now you don't. Wait:
Now you do.
A global game of Whack-a-Mole broke out Wednesday on the Internet when
YouTube removed a gruesome anti-Nestlé commercial by Greenpeace after
the multinational food giant complained, only to have viewers flock to
the video-sharing site Vimeo.com, where the spot became an instant cause
célèbre because of the reputed censorship.
The 60-second video depicts a bored office worker enjoying a Kit Kat,
which rather than being the popular chocolate-hazelnut ladyfinger-style
confection, appears to be a chocolate-covered ape finger. As he munches
on the treat, it oozes blood over his chin and across his keyboard,
shocking his co-workers. “Have a break?” reads the on-screen text. “Give
the orangu-tan a break.” (Continue to Globe & Mail)