As a professional marketer specializing in public relations, I was thrilled to have the opportunity to chat with Louise Clements, the new SVP, Managing Director of the award-winning digital marketing agency, Twist Image.
Twist Image develops strategies, campaigns and platforms that build and maintain your brand online. The agency has 100 original thinkers in offices in Montreal and Toronto and is known throughout the industry for Six Pixels of Separation, its forward-thinking blog, podcast and best-selling book.
Louise Clements recently joined Twist Image after leaving Facebook as Head of Sales for Canada. Louise has an extensive background in digital marketing including senior positions managing the digital properties of Rogers Media, AOL, Sympatico and Bell Globemedia.
I asked her 5 questions about her new position and thoughts on digital marketing. Enjoy!
1. What are your immediate plans at Twist Image? What are you looking forward to the most there?
My primary focus is to work with the team and our incredible clients to realize the amazing growth opportunities there are. To listen and gather insights to ensure the staff stay focused to make the best strategic recommendations and deliver the best results. It is an exciting time for Twist Image as it continues to grow rapidly.
I am looking forward to being part of such a talented group of people who mentor each other, working with great clients and being part of Twist Image at such an exciting time for the company as a whole.
2. What are some things you have learned from your team of digital marketing "rock stars" at Twist Image?
I am lucky to work with such an amazing group of people who are not only hard working, which you have to be in the digital space, but so, so, so nice and fun to be around. The staff’s expertise varies, but everyone is creative, detail oriented and always putting the client first.
3. What were the top 2 things you learned about the digital world at FaceBook?
Firstly, I learned and continue to be amazed by the complexity of digital marketing and how much it has changed over the years. Marketing continues to move further away from campaign based marketing to never-ending open and authentic relationships created by ongoing conversations.
Secondly, many companies are used to the traditional campaigns that run for a certain time and stop, but it’s our job to educate them on the power of open and ongoing conversations that are out there in the digital world. It’s our job to have a plan in place to reflect the ongoing conversations and be able to continually analyze, and make decisions on the fly.
4. Where do you see Social Media going over the next 5 years?
Who knows, if I knew my job would be boring. The question is where will new technology take us? What will be the power of mobile marketing?
5. What are your favorite sites online that you couldn't live without?
I could not live without Twitter and LinkedIn on a professional level and Facebook on a personal level. I am interested to see how FourSquare rolls out. I also could not live without my mobile devices. Those are my pipelines and triggers that help me find new and exciting things online.