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Month: August 2010

Designing for the Web in 2010 & What to expect in 2011 (PART ONE)

(Guest Post from Brandon Gasner)

Bg Brandon Gasner

 Today we (designers) are faced with a reoccurring dilemma when designing websites, and that is “What resolution should we be designing for?” Before I answer this question with my personal opinion, and some data to back it up, I’d like to take a look back to 1996.

1996 was the year Photoshop 4.0 was released. It was also the year my father bought me my first PC equipped with a 15” CRT monitor. At the time most resolutions were set to 640×480, but mine was set to 800×600 because I wanted to use as much of my monitor as possible while designing. A few years later I purchased a 17” monitor and bumped my resolution up to 1280 x 1024 while most were catching up to the 800×600 setting.

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Communicating Social Values Improves Brand

Fortune 500 companies have recognized significant benefits by successfully promoting civic virtues such as Sustainability, Community, Sponsorship, Charity, and Environment. Although benefits like improved brand integrity are intangible, they can have a significant impact on a company’s long-term success. Increase brand value by developing a communication plan for the organization’s social values.

What is Social Value Messaging?

Social Value Messaging demonstrates alignment of corporate goals with those of the organizations key stakeholders such as customers, employees, and partners. Social Value Messaging programs are not sunk costs, but rather, should be viewed as investments in corporate health.
Following are categories of Social Value Programs:

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