Press "Enter" to skip to content

Month: August 2010

Should you play it safe with location-based social networks?

Location
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently using platforms such as Foursquare (the current market leader), and that the networks skew heavily male. They advise that brands that target young males experiment with the services and other brands adopt a “wait and see” approach.
I couldn’t disagree more.

Here are my 5 reasons why it’s smart to start experimenting now.

1 Comment

Branding Online – How Big Brands Fail To Capitalize With SEO

The new marketing presents many opportunities and challenges for brands to get in front of customers, but many of them have yet to use the web to its full marketing potential.

While social media has been getting most of the attention recently, and online advertising is used to some extent, most brands have sidestepped one area that’s said to provide the best ROI either due to not understanding how it works or it’s enormous potential.

3 Comments