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Month: September 2010

Write like you talk–only better

Pen-to-paper I love to talk. I’ll bet you do too.

Like me, you’ve probably talked ever since you were about two years old.

I enjoy writing as well, but often it’s not as much fun. I have to think harder and remember lots of facts and rules. With many of my clients, I sometimes have to write corporate missives that sound like they’re on life support.

Worse still, writing can be lonely, just me and my computer.

That all started to change, though, when I wrote speeches for politicians.


Blended Search and Reputation Management Part III

By CT Moore

This is the third installment of our series on Blended Search and Reputation Management. In Part II we discussed how blended search can help with images and video. In this final part we look at Social Media and your Brand's reputation.

Social Media
Finally, you can capture added SERP real-esate by setting up branded profiles on popular social networks such as Facebook, Twitter, and LinkedIn. This part of your strategy, however, does come with a catch: these profiles cannot be left idle.

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