In starting the creative process brainstorming is most commonly used. I have believed the best way to effectively achieve synergy is through a process that involves creative techniques. The next few installments will provide some very valuable and interesting creative tasks to get the juices flowing.
Here are the first two.
Use Who, What, When, Where, Why and How questions
- Who is or should be involved?
- What is or is not happening?
- When does this or should this happen?
- Where does or doesn’t this occur?
- Why does it or doesn’t it happen?
- How does it or doesn't it occur?
- …and so on
Listing alternative definitions of the problem
One principle of creative problem solving is that the definition of a problem will determine the nature of the solutions. In this step it helps to begin each statement with
"In what ways might we (or I)…." (IWWMW).
- What is the real problem?
- What is the main objective?
- What do you really want to accomplish?
- Why do I want to do this?
The divergent-thinking, brainstorming stage. This is where a variety of idea-generation ("creativity") techniques can be use. Ideas are freely proposed without criticism or evaluation, for each of the problem definitions accepted in the second stage.
I have found that sitting with this arsenal of creative techniques a paper and pencil and the other folks involved in the project or task absolutely, positively eliminates any and all writer or creative block.