Press "Enter" to skip to content

Month: October 2010

Beware of the Man Who Has Read One Book.

Lost We see it often. The carpetbaggers who use real client dollars to gain their education. You can almost live with the ones who at least know that they don’t know. It’s the arrogant ones that baffle me. As long as they know just a little more than their client they can make a living. I just lived through a real life example.

On a recent political campaign I was saddled with a social media “guru” (in his own mind at least) and sat by while he completely baffled his campaign team and the candidate with “social-media speak” – otherwise known as good old BS, managing a website that genrated no traffic, was extreemly difficult to navigate and it seemed nothing was where you would look for it.


Social Media for SEO: Social News Sites and the Long Tail (Part II)

Part I

Social News Promotion & SEO

Now, some social networks are more geared for interacting with other users, and some social networks are geared more toward sharing interesting, third-party content users find on the web. So if you want to attract a ton of these social media links, you should be looking at sites like Digg, StumbleUpon, and Reddit, to name just a few.

Here’s why: When you submit a piece of content to one of these sites, users can vote it up or down. Every time a user votes for your content, you get a link on their profile. Score. If enough people vote for your content, it appears on the homepage of Digg or Reddit – both PageRank 8 pages. Super Score.

1 Comment

Social Media for SEO: Social News Sites and the Long Tail (Part I)

Social media has a lot of applications for branding, customer service, PR, and retention. And while all of these supportt the bottom line, it can be hard to draw a direct correlation between your social media efforts in these areas and your profitability.

Of course, this doesn’t mean that social media (SM) should come as an afterthought in any online marketing strategy. After all, American spend 906 million hours a month using social networks.

But that doesn’t make it any easier for the ROI-conscious companies to justify investing in social media. Well, if you’re able to justify investing in SEO, then you can most certainly justify investing in a certain kind of social media marketing: social news promotion.

Leave a Comment