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Month: January 2011

Five Questions with Casie Stewart

I noticed Casie Stewart some time ago on Twitter. Truthfully, it's pretty hard not to notice her. She is definitely a force-to-be-reckoned-with! Consummate Blogger, Twitter Maven and Gal about town.

5416_247848470206_501625206_8243663_2863754_n Her energy and her love of life jump out at you in the Blog-0-Shpere and Twitterverse. In the words of Marlin Perkins "Ok Jim lets go in for a closer look!" 

Five Questions with Casie Stewart

OD:  You have been on Twitter approx 3 1/2 years (1000 days) and have since that time amassed 47,000 updates, question is – can you keep up this staggering pace? 

CS: Yeah, I like a fast pace. The question is, can people keep up with ME!

OD: Did the appearance of Twitter actually shape who you are? 

CS: I’ve always been ‘who I am’: creative, unique, outgoing, organized, beautiful (haha I kid!)

OD: Or was it serendipitous? Ergo, was there something you did before Twitter that resembles what you are doing now?

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How to Measure Social Media

Prashant Suryakumar stated on Mashable on January 12, 2011.

”Social media has come of age. Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly.”

A well written blog on the current state of social media analytics is both interesting and at times,  a narrow point of view. Or perhaps too broad a point of view. For example he says “There are no “best practices” for measuring a successful social media campaign.” Depending on his context, we were surprised to hear him say that. We have been doing exactly that for 15 months now with our Drum Platform. It integrates direct response promotion (direct mail, email marketing, etc) with social media sharing. It has been producing exceptional results, producing double digit response rates while building net new opt-ins (from the social sharing). And it allows us to measure the ROI of every campaign. 

 The concept is to take a direct mail campaign that you believe should provide a 1.5% response rate. Rather than simply giving your prospect a savings coupon, have them click to activate the offer.

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