One of my perennial favorites is the USA Today Ad Meter – Looks like we have a tie, And damned if I don't agree with this years outcome! This year's ads were more of a let-down than a disappointment. I am not sure whether the times are changing, or we see a perfect example of a "Great Campaign is a Client Approved Campaign!"
You see, in a recession most companies, including ad agencies will do just about anything to keep a client especially a big client and keep the doors open. Including putting on ads that clients like vs ads that are evocative, inspiring and brilliant. Clients always get the ads they deserve.
Sure the USA Today Super bowl Ad Meter is just a lame creative popularity contest that has absolutely nothing to do with the effectiveness mind you the top two had dogs in them, or maybe they were all dogs?