From "What a Great Idea" by Charles Thompson.
Lao-tzu wrote Tao-te Ching which stresses the need for the successful leader to see opposites all around:
The wise leader knows how to be creative. In order to lead, the leader learns to follow. In order to prosper, the leader learns to live simply. In both cases, it is the interaction that is creative.
All behaviour consists of opposites…Learn to see things backwards, inside out, and upside down.
1.State your problem in reverse. Change a positive statement into a negative one.
2.Try to define what something is not.
3.Figure out what everybody else is not doing.
4.Use the "What If" Compass
5.Change the direction or location of your perspective
7.Turn defeat into victory or victory into defeat
Make the statement negative
For example, if you are dealing with Customer Service issues, list all the ways you could make customer service bad. You will be pleasantly surprised at some of the ideas you will come up with.
Doing What Everybody Else Doesn't
For example, Apple Computer did what IBM didn't, Japan made small, fuel-efficient cars.