Question Checklist
If you are a naturally curious person like me – these questions are already floating around in your head when trying to write copy, solve a problem or come up with a new product.
Put to other uses?
- New ways to use as is?
- Other uses if modified?
Adapt?
- What else is like this?
- What other idea does this suggest?
- Does the past offer parallel?
- What could I copy?
- Whom could I emulate?
Modify?
- New twist?
- Change meaning, color, motion, sound, odor, form, shape?
- Other shapes?
Magnify?
- What to add?
- More time?
- Greater frequency?
- Stronger?
- Higher?
- Longer?
- Thicker?
- Extra Value?
- Plus ingredient?
- Duplicate?
- Multiply?
- Exaggerate?
Minimize?
- What to subtract?
- Smaller?
- Condensed?
- Miniature?
- Lower?
- Shorter?
- Lighter?
- Omit?
- Streamline?
- Split up?
- Understate?
Substitute?
- Who else instead?
- What else instead?
- Other ingredient?
- Other material?
- Other process?
- Other power?
- Other place?
- Other approach?
- Other tone of voice?
Rearrange?
- Interchange components?
- Other pattern?
- Other layout?
- Other sequence?
- Transpose cause and effect?
- Change pace?
- Change schedule?
Reverse?
- Transpose positive and negative?
- How about opposites?
- Turn it backward?
- Turn it upside down?
- Reverse roles?
- Change shoes?
- Turn tables?
- Turn other cheek?
Combine?
- How about a blend, an alloy, an assortment, an ensemble?
- Combine units?
- Combine purposes?
- Combine appeals?
- Combine ideas?