With the current rise in popularity of
online shopping, it is only a matter of time before physical retail stores
become obsolete. And with the internet being so vast, many companies are
finding it difficult creating and adapting successful internet marketing
campaigns for their companies.
Many have made attempts only to fail miserably and give up
all hope and the sad news is that many more will fall victim to the powers of
Below I have listed five basic steps for Business owners and
marketers to follow before beginning an online marketing campaign.
- Trend setting. Being a trendsetter
will keep your business active and always at the forefront of your competition,
if you manage to do this successfully it means that your competitors will always
be playing catch-up. Don’t be afraid to be different, your aim should be to
stand out in the crowd. Trend setting is what sets the ‘Men & Boys’ apart
in the ’online world’ and it is these trends that drive the industry, bringing
in record amounts of expenditure every year!
- Customer Interaction. Do not think
that because you will not be face to face with most of your customers, that
there is no need to interact with them. The most successful online companies
offer customers many ways to communicate with them. Social networking and media
sites are currently the most popular and companies should ensure that they have
a constantly updated presence on each site/medium, whether it is Facebook,
twitter or any of the other many platforms available. Newsletters and
promotional offer forms are also great as they give you a customer’s email
address information and allows you to contact them about opportunities and
other relevant company information
- Cost cutting. Always beware of
costs, as ad campaigns can run into thousands a day online!! This is especially
true when placing ads with keywords, as you get charged per click and with
millions of people online this charge can get astronomical pretty quickly.
- Call in the professionals.
Professional help may be needed if you do not fully understand how to go about
with your online campaign. The key thing to insure here is exactly as above the
‘costs’. Make sure that you are given a final price for services and you are
happy/satisfied that what you are being charged is industry standard. Many unscrupulous
companies will charge entrepreneurs an ‘arm and a leg’ because of their naivety
so be sure that you are not being duped.
- Content. Content especially good and
original content will drive unique visitor/customers to your website. Try to
have only the best and most relevant content on your site, and have it
constantly updated, which means visitor/customers will always be coming back to
check up. A forum page is also a great idea as it allows your user
base/customer base to interact with each other and share information relating
to your company’s products or services. A forum is also good for company
interaction as you can keep your user base up to date with all future
updates/releases and also provide them with expert help and advice.
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