It is not very often you see an ad, or a site, some viral video or bit of SM that makes you want to say, "Boy, I wish I did that!"
This is one of those times. Big brands simply ought to do big things and have to create big ideas and wonderful emotionally charged communications.
This is from the WestJet YouTube Channel.
Thanks to a team of merry WestJetters and the power of technology, we've learned that miracles really do happen. See how we did it, and learn how you could win airfare for two by sharing this video on Twitter: http://fly.ws/MakingXmasMiracle
Special thanks to our friends at studio m for helping to put this video together!