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Impact of Optional Fields on a Sign Up Form

ThpLogoI recently had the opportunity to try out some tests on, a web site owned by a friend.

Like many sites that like to collect extra/optional information from subscribers, too had extra fields in the sign-up form.

The goal of Experiment was to understand the impact of the removal of the “Optional Fields” on the sign-up rate.

Download the PDF of this case study.


Harmit Kamboe

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