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In the news … September 29, 2014

The 5 Most Common Digital Marketing Strategies

In a digital age, where most users have computers and mobile devices, accessing websites, social networks, and other online media, has become part of day-to-day living. Thus, many companies have adopted digital marketing strategies to continue to promote their products and services to these users via these channels.

According to global stadistics (by the World Bank), more than 2 million people have Internet access today, out of which 70 percent uses it daily. It is for this reason that companies are investing an average of 12 percent to 20 percent of their annual income on digital marketing. Below are the five most common digital marketing strategies:

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You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)

You probably know that search engine optimization (or SEO) can help more people find your company's website when they search for businesses like yours online. But when’s the last time you ensured your SEO strategy is following best practices — and getting the results your business really needs?

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A Day in the Life of a Successful Social-Media Strategy

Social media marketing has become so pervasive that 93 percent of marketers utilize it. The problem isn't whether it's important and whether to integrate it into our marketing plans. It's how to integrate it into our daily business lives on a day-to-day basis.

What may surprise you is that social success isn’t dependent on some X-factor or trick, but is instead based on consistency, connection and a little creativity.

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