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In the news … October 23, 2016

The six-step guide to a corporate digital mindsight

As the winds howl and rain pours down this week, with tropical cyclones Sarika and Haima packing a one-two punch as they blow through the region, we are perhaps all reminded of how we can better use technology and avoid a commute to work, restructuring our business operations and models to better leverage digital technologies.

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 The Legacy of @POTUS – Obama has changed digital campaigning forever

His political life has tracked these changes. Next week, Obama will become the first sitting president to edit a magazine (fittingly, Wired, the technology monthly).

His editorial is pensive: "When I came into office, I broke new ground by pecking away at a BlackBerry. Today I read my briefings on an iPad and explore national parks through a virtual-reality headset."

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Colleges team up to off er digital strategy

As the digital era rewrites the rules of competition and forces companies to rethink their marketing and branding strategies, two of the leading colleges in the US and China teamed up on a program to deal with the changes.

Global Branding in the Digital Era is the title of the program from Yale University and the Cheung Kong Graduate School of Business (CKGSB) held Monday through Friday this week on the Yale campus and in New York City.

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