If you’ve gained a bachelor's degree in accounting from studying for an online accounting degree and you’ve had the experience working for some of the top firms in the country, you may feel it’s time to head off to offer your own freelance accounting services. If you have your own clients but you’re looking to fill your time with more by advertising your website, you may want to consider some of the following ways that are known to provide top results.
1. Pay Per Click Advertising
One of the easiest ways of advertising your online accountancy services is to pay for Pay Per Click Advertising (PPC). You may have already seen thousands of advertisements on a variety of websites you’ve used in the past, and most of these websites display PPC advertisements from platforms such as Google. Google Adwords offers this exact service and it’s the most popular choice for businesses to get on the map and get new clients with PPC marketing. It can be expensive, but a bigger budget will give you more chance of landing bigger clients – so it could be well worth the investment.
2. Social Media Advertising
Social media advertising is a great way to promote your business for free. All you have to do is build a page with a good audience and you’ll be able to advertise your services to them regularly. You could take advantage of social media advertising campaigns to promote your page, but that could prove to be costly and might not provide any instant rewards.
3. Organic Traffic
If you have a bit more patience it could be worth your while to hire a Search Engine Optimisation (SEO) professional. An SEO professional will market your website for the search engines and target specific keywords such as “accountants from Maryville University”. Once the SEO experts target such keywords, your website will come up first in the search engines when someone types in those keywords. It can be a very expensive marketing option, depending on the skills of the expert you hire, but it could be worth it if you land a big client.
4. Advertise on Accountancy Blogs
If the above methods don’t suit you could always get in contact with blog owners directly to see if you can come up with a partnership. You could either pay them a set amount per month to advertise your services or you could give them $50 for every client they direct to you. This could be one of the more cost-effective solutions, but you will need to spend time looking for websites that are worth advertising on.
Depending on your investment and how serious you are about getting your name out there will determine how successful any of the above methods are for you. If you have a lot of money to spend on advertising you’ll find that it’s not hard to get new clients, and you have to remember that as soon as you land a few big clients you’ll likely not have to advertise anymore as you will get more clients from word of mouth.