Press "Enter" to skip to content

OneDegree News Brief … October 18, 2017

Amazon has replaced Google as the company that freaks out corporate America the most

Amazon and Google occupy a huge portion of the corporate psyche.
Both have long elicited fear, admiration and inspiration as evidenced by the frequency with which both companies are cited on conference calls across industries.
But Amazon has replaced Google as the corporate boogeyman. Amazon was mentioned 2,090 times this year on publicly available corporate conference calls (including earnings calls, shareholder meetings, and guidance calls), up 11 percent from last year, according to an analysis of FactSet data, which goes through the morning of Oct. 11, 2017. Google (or Alphabet) was mentioned in about 1,500 company conference calls, down 19 percent from 2016.


Keep digital marketing safe

A bank’s marketing department can open a simple social media account in minutes. An enterprising employee proceeding without guidance can, too. And both can land the bank in compliance trouble. The risk may be obvious right away, or may only reveal itself under rigorous analysis—including examiner review.
The headlines out of Washington regularly illustrate that social media and other forms of public digital communication can occur faster than the speed of thought. But for banks, venturing into the digital frontier—no longer an option for most players—comes with all the compliance baggage that traditional marketing techniques have, plus more that come from the instantaneous and often fluid world of digital marketing. Fair-lending compliance risk can be an especially challenging exposure.

Gartner names Adobe leader in digital marketing analytics

Systems Incorporated has been named a leader in Gartner’s “Magic Quadrant for Digital Marketing Analytics” research report for the third year in a row, the company announced on Saturday.
Of the 12 vendors evaluated, Adobe was among the top three named for their ability to execute and completeness of vision.
The evaluation criteria for ability to execute include product or service, overall viability, sales execution/pricing, market responsiveness/record, marketing execution, customer experience and operations.
Why Adopting a Platform Strategy = Game Changer
Through digital platforms, companies are able to connect once-disparate departments and streamline processes — a major shift for the workflow of engineers, designers and the manufacturing process.
This past week, we saw a variety of major automotive companies announce their plans to make massive investments into the future of electric vehicles. (For example, see Mashable’s article Here’s how every automaker plans to go electric. Taking a step back, the question that should be asked is how will all these companies transform the way they are manufacturing?
As technologies are rapidly transforming the way we design, build and deliver products, both startups and enterprises alike have identified one solution that is allowing them to seamlessly make these transitions and alter the way they manufacture products. So what’s the universal link between these sizably different business models that is levelling the playing field between legacy companies with traditional processes and more agile start-ups with less institutional knowledge to build upon?

Leave a Reply

Your email address will not be published. Required fields are marked *