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OneDegree News Brief … October 20, 2017

3 Ways You’re Not Thinking of Digital Transformation

We’ve all heard the phrase, “if you’re not digital you’re dead.” The technology industry is filled with buzzwords and catchphrases that articulate the desire for seamless connectivity — anytime, anywhere, especially from a mobile perspective. It’s impossible to imagine a company creating a major shift in a market without delivering incredible mobile and digital experiences, but it’s easier said than done.

Apple responds to Senator Franken’s Face ID privacy concerns

Apple has now responded to a letter from U.S. Senator Al Franken last month in which he asked the company to provide more information about the incoming Face ID authentication technology which is baked into its top-of-the-range iPhone X, due to go on sale early next month.
As we’ve previously reported, Face ID raises a range of security and privacy concerns because it encourages smartphone consumers to use a facial biometric for authenticating their identity — and specifically a sophisticated full three dimensional model of their face.

Facebook set to unveil plan to guard against fake news during Canadian election campaign

Facebook is set to unveil a made-in-Canada measure to guard the 2019 vote from the scourge of fake news and misinformation online — while south of the border the social media heavyweight details how foreign players may have used the platform to spread discord in the 2016 presidential election.

How digital inexperience paid off in the trump campaign

The 2016 Trump campaign’s digital director, Brad Parscale, was featured on 60 Minutes last week. Much of the interview focused on the central role of Facebook in Trump’s digital strategy. Parscale shared that he “understood early that Facebook was how Donald Trump was going to win. Twitter is how he talked to the people. Facebook was going to be how he won. …We did [ads] on Twitter, Google search, other platforms. Facebook was the 500-pound gorilla, 80 percent of the budget kind of thing.” He also revealed that the Trump campaign had been closely advised by Facebook staffers who were literally “embedded” within their offices. While this little fact led the news, the truth is that top tech platforms have been offering such services to political campaigns for years. What was news, however, was the revelation that the Clinton campaign had turned Facebook down.

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