It has not only become a venue for people to connect with friends and family, but also a place where businesses and organizations can build their brands and engage with customers.
Digital marketers are among the countless individuals who spend so much time on the site.
While using Facebook is necessary for personal and professional reasons, let’s admit it, it can be a huge time-waster and productivity-killer.
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“Building digital trust is crucial in driving success for companies,” says Diana Luu, and as LinkedIn Canada’s head of marketing solutions, she would know – over the years, her company has helped “thousands” of brands build trusted relationships with their customers.
After all, she adds, according to the 2018 Edelman Trust Barometer, 61 percent of Canadians trust a company’s social media more than its advertising – and with its high publishing standards, both self- and user-imposed, no social network is more trusted than LinkedIn.
If nothing else, she says, trust is one of the primary factors that influence purchase intent.
The dichotomy between realizing that digital transformation is required and the slow progress in achieving the necessary changes in terms of implementing new technology and changing business culture is drawn out in a new survey. the survey comes from the Boston Consulting Group. The report is titled “Global Corporate Banking 2018: Unlocking Success Through Digital.” The report notes that the digital transformation of finance is a strategic imperative for most banks that wish to remain relevant.
Those small-and-medium-sized businesses (SMB) are increasingly turning to growing outside firms to handle their digital outreach, according to industry sources. Among their goals is to become more social media-savvy: for instance, drawing a Facebook user on their phone clicking on a business page into a local shop.
Several digital marketing startups focused on smaller companies are looking to capitalize on the opportunity, and they are hungry for venture capital to fund their efforts.